FHP Audience

Every Rural Household

In 2024, FHP mailed out a free book to every rural household in over 500 counties across 9 states throughout the Midwest (N. Dakota, S. Dakota, Nebraska, Kansas, Missouri, Iowa, Minnesota, Illinois, and Indiana) - that’s over  800,000 free copies!  Because these are mailed out annually, the product has been ingrained with the rural community as something they have come to expect and depend on. To help ensure the book gets delivered to the correct household, FHP CASS Certifies every county published.

CASS Certification

Coding Accuracy Support System (CASS) is a certification system from the United States Postal Service (USPS) for address validation. FHP CASS-certifies, which standardizes mailing lists, updates outdated addresses, and verifies that addresses are valid and complete.  What separates FHP from others is the second set of maps, names, and addresses called the ‘Directory’ of rural residents. Verifying these residents with a CASS Certification process allows the database of records to be as up-to-date as possible, providing quality records for advertisers, mailings, and contact information.  

By using certified addresses, FHP can offer reliable, quality mailing addresses to its customers and advertisers. This allows customers to deliver effective messaging through mass marketing or a more targeted marketing approach without the worry of a message not reaching the intended audience.

Walk Sequencing – Carrier Route Walk Sequencing is the deepest level of postal discounting available.  FHP utilizes a 3rd party software vendor that works alongside the USPS to scrub and verify mailing addresses and the deliverability of those mailing addresses. DSF2 (Delivery Sequencing File Processing) is the process of identifying addresses that may not be deliverable based on seasonal living, vacant houses, residential or business addresses. FHP uses DSF2 processing as one final way to have the best possible database of rural residents in the market.

Book Buying Customers

Small to large businesses, farmers, excavators, surveyors, energy companies, insurance agents, real estate agents, government, salespeople, healthcare agencies, hunters, bankers, etc.

Stakeholders

Along with the free distribution, there is also a large portion of people who buy the book who own the land, work the land, or use the land for recreation.