Advertising Benefits
Print Drives Online Search |
According to the National Retail Federation, shoppers are most likely to start an online search after viewing a magazine ad. |
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High Engagement Rates |
Print content unlike digital allows us to really focus and engage. And, when it comes to getting our message across, you can’t beat full engagement. |
Trust |
Studies suggest that readers trust print more than any other medium. In fact, according to an October 2016 survey by MarketingSherpa, 82% of U.S. internet users trust print ads when making a purchase decision, more than any other medium. |
Respectability |
Perhaps the fact that print has been around so long gives it prestige. Thanks to its rich history, ads that appear in print tend to be taken much more seriously. |
Ad Diversity |
Your ad will be visible in both print & digital mediums |
Use of Product |
Advertisers get use of the product along with the additional functionality of the digital flip book |
Rural Market Penetration |
Annual free distribution to every rural household in close to 530 counties in 9 midwestern states |
Copyright |
Advertisers gain limited copyright use of the product - A fantastic value to any business |
Brand Equity |
The FHP county book builds brand equity with the rural audience along with the many loyal customers who purchase the book |
Uniqueness |
A product with a market of its own |
The Information |
There are very few places to obtain the information in this publication and on the scale that FHP does it |
Geo Targeted Ads |
FHP has the ability unlike most other publications to modify your ad based on the location of the county you're advertising in to help maximize your message and dollars |
Community Support |
Advertisers that support this publication are the reason the rural residents are able to get this updated book on a yearly basis |
Ad Frequency & Longevity |
This book unlike any other publication is used many times throughout the first full year and often times held onto for many years after |
Invest Support Benefit